Field Survey

PRIDE team is skilled to conduct filed surveys at individual, household, or community level and for specialized segments like establishments, industries etc. across Pakistan. PRIDE has designed and executed a number of field surveys. Open Data Kit (ODK) is a widely used open-source platform that facilitates data collection through the use of mobile devices. It was designed to gather data in areas with limited or no internet connectivity, making it suitable for various research, monitoring, and evaluation projects. ODK allows users to create custom forms, collect data offline, and submit it when an internet connection becomes available. 

At PRIDE, we leverage the power of cutting-edge technology to enhance the impact of our projects and initiatives. As part of our commitment to efficient data collection and analysis, we proudly employ Open Data Kit (ODK) as a robust tool in our data gathering endeavors. ODK’s versatility allows us to create tailored data collection forms that align precisely with the unique requirements of each project. The platform’s offline capabilities ensure that our field teams can confidently collect data in remote or low-connectivity areas without compromising data integrity. With ODK, we can seamlessly capture diverse data types, including multimedia, empowering us to gain comprehensive insights from the field. Our collaboration with ODK’s open-source community reflects our dedication to staying at the forefront of innovation, continuously refining our data collection processes. Through ODK’s efficient and user-friendly interface, we optimize the data collection experience, enabling us to make informed decisions and drive positive change for the communities we serve.

Starting from the research question, the research team identifies the target audience depending on the appropriate sampling technique, develops specific (qualitative or quantitative) survey tools for online, on phone, and in-person survey technique. To ensure data quality, strict survey monitoring, digitization and field management are employed while the surveyors training, and data matching and analysis linked monitoring are employed. Survey tools are implemented in the field after pre-testing and piloting of survey instruments. Close field team supervision and field visits during data collection are also critical for quality assurance. The interpersonal abilities of the experts help ensure extended quality improvement. Development of field surveyor manuals, field completion reports, training reports, evaluations reports and summaries pertaining to field monitoring and management are employed before the collected data is analyzed.


Project Name


The World Bank Group

Impact Assessment (SIA) for Post Disaster Needs Assessment- Pakistan Floods 2022.

Rapid field testing of SIA questionnaires and research tools in one flood-affected district of KP province

The World Bank Group

Qualitative Data Collection - Status of Home-based Workers in Balochistan and Khyber Pakhtunkhwa.

Finalization of research tools for focus group discussion and key informant interviews, as well as translation of the tools into local language(s).

Preparation of a comprehensive field implementation plan.

Human Resource Development Network-HRDN

Aga Khan Rural Support Programme project

Supervise main activities with regards to this study including development of structured questionnaire for quantitative data and semi structured questionnaire for Key Informant Interviews and Guidelines for FDGs, development of field implementation plan as well as the implementation of field activities in all six districts.

Fieldwork for the study was carried out over the period December 2021 to February 2022.

UNDP project outsourced to Associates in Development (AiD) Pvt. Ltd

Linking Climate Change with Multidimensional Poverty Index.

Preparing 1st draft research report by sectors (education, health and standard of living) on the basis of field data analysis including FDG/ KIIs results.

International Labour Organization

The recruitment of low-skilled Pakistani workers for overseas employment

The study is based on a survey of literature, relevant laws and rules on migration and interviews with government officers in the Ministry of Overseas Pakistanis and Human Resource Development, government functionaries in field offices, migrant workers, overseas employment promoters in the public and private sectors and their representatives as well as subagents.

GIZ - GFA Consulting Group

TVET Reform Support Program

Field visits to some of the establishments in Karachi and Lahore helped in firming up the recommendations, which include the need for developing linkages between TVET institutions/ universities and industry; promoting teacher training through attachment and collaboration with industry; mandatory attachment of TVET students with industry to get practical working experience; creating awareness about the importance and benefits of research for better planning and policy making